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Lynda Sales Forecasting

Discover how to create and manage effective sales forecasts. Learn why forecasting is critical, and how to use qualitative and quantitative methods to project sales.

Sales forecasting is crucial for almost any business, because it affects sales deployment, financial planning, budgeting, operations planning, and marketing planning. Since sales forecasts have far-reaching impact, it’s critical that the forecast information is as accurate as possible. In this course, sales and marketing professor Drew Boyd shares a step-by-step process for creating and managing effective sales forecasts. He takes you through how to define your market category, create the right processes, select the right forecasting technique, and collect data. In addition, he reveals how to use both qualitative and quantitative forecasting methods.


Author Drew Boyd
level Intermediate
Duration 45m 47s
File siza 264 MB