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Lynda Database Marketing Foundations

Powerful database marketing methods allow you to leverage customer data to create personalized and targeted communications. This course describes practices and various platforms and tools you can implement for database marketing. Find out how to create a database marketing strategy. Learn about how to be legally compliant when using this data for marketing campaigns. Finally, explore two case studies that showcase available database marketing opportunities.

Topics include:
What is database marketing?
Email marketing tools
Using a data management platform (DMP)
Database analysis and customer insights
Segmentation and personalization
Laws, regulations, and issues in the US and in the EU
Maintaining data quality


Author Adriaan Brits
level Intermediate
Duration 47m
File siza 100 MB


Lynda Database Marketing Foundations