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Pluralsight Effective Facebook Advertising

Facebook Advertising

Introduction
Title and Introduction
Understanding Advertising
Title and Introduction
Key Takeaways
What you Need to Know
Search Advertising
ROI
Measurement
Advertising and Social
Real Life Examples
Setting Up Your First Ad
Introduction
Getting Started With Your First Facebook Ad
Selecting What You’re Advertising
Deciding Whom You’re Targeting
Choosing How You’ll be Charged
Getting $50 Free Ad Credit
Understanding Facebook Ads
WIIFM – What’s in it For Me???
Promoted Page Ads
Promoted Posts
Promoted URLs
Sponsored Stories
Promoted App Installs
Facebook Ads – From the User’s Perspective
Basics of a Facebook Ad
Setting Up Mobile App Install Ads
Managing Your Facebook Ads
Power Editor Advantages
Understanding ‘Campaigns’
Building Ads Based on Passion
WIIFM – What’s in it For Me???
Building Your Ad Strategy
Passion
Why Base Your Ads on Passion?
Successful Ad 101
Demo – Building Ads Based on Passion
Taking Advertising Further with Facebook Power Editor
WIIFM – What’s in it For Me???
Power Editor Overview
Installing Power Editor
Power Editor Interface
Managing Ads Through Power Editor
Creating Campaigns in Power Editor
Creating an Ad in Power Editor
Copy/Paste
New Targeting Types
Building Custom Audiences in Power Editor
Measuring Ads With the Facebook Ad Manager and Insights
WIIFM – What’s in it For Me???
What, Who, How, and Why?
Old Insights vs. New Insights
Facebook Ads Manager
Conversion Tracking
Is Your Ad Working?
Overview of Facebook Ads API
WIIFM – What’s in it For Me???
Applying For the Ads API
Facbook Ads API Overview
Key Objects
Conclusion

 

Pluralsight Effective Facebook Advertising | File Size 390 MB

 

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