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Get to know customers at a deeper level—not as stats but as people—with marketing research. Expert Cheryl Ladd shows how to understand and leverage the best marketing research method for the subject at hand. She lays the groundwork for understanding the marketing research landscape and its role in decision-making, before explaining the process: everything from determining the correct approach to determining data collection methods.
The course also explores how marketing research evolves throughout a product lifecycle and identifies possible stumbling blocks and ethical considerations when performing market research.
Topics include:
Understanding market search
Determining the research approach
Understanding the types of research: qualitative to quantitative
Developing questions
Collecting data
Analyzing data
Preparing reports
Identifying potential issues in marketing research


Author Cheryl Ladd
level Beginner
Duration 1h 15 min
File siza 389 MB


Lynda Marketing Research Fundamentals