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Whether you’re managing a website for a large corporation or a small business, Google Analytics—the industry standard for web analytics—can help you find out how your website is performing. This powerful platform provides you with the tools you need to measure site traffic, conversions, and ad performance, and understand how people use your website.
In this course, Brad Batesole explains how to get set up in Google Analytics and glean insights from each of the reports. He covers the out-of-the-box functionality—from account creation to reporting fundamentals—and explains how to interpret your results, create and track goals, and use options like dimensions and segments for deeper insights. Each tutorial is practical and succinct, touching on the features you’ll use most in your day-to-day analytics workflow.

Topics include:
Setting up an account
Installing tracking tags
Understanding reports
Using the data table
Using annotations
Utilizing segmentation for deeper analysis
Viewing shared content and referrals with social reports
Tracking engagement with behavior reports
Using Site Content reports
Reviewing site speed
Adding custom campaign tracking