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Lynda Content Marketing: Blogs

Lynda Content Marketing: Blogs

Content Marketing is a series of courses designed to help marketers think differently about content and its potential to elevate your brand in a crowded marketing landscape. This installment focuses on blogs, which provide a different avenue for reaching customers online.
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts.
Start now and learn how to connect with customers and market your business online with great blog content.
Topics include:
The benefits of blogging
Choosing a blogging platform
Designing a blog
Working with contributors
Writing blog posts
Promoting a blog
Measuring the performance of a blog

 

 

AuthorDayna Rothman
levelBeginner
Duration1h 5m
File siza139 MB

 

 

Lynda Content Marketing: Blogs

 

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